Upgraded Certified Pre-Owned Deal
08/21/08 Filed in:Used Cars
PORSCHE ENHANCES WARRANTY FOR ITS SUCCESSFUL CERTIFIED PRE-OWNED VEHICLE PROGRAM
Coverage Mirrors New Car Warranty
ATLANTA, GA/MISSISSAUGA, ONT - August 11, 2008 - Porsche has announced a significant upgrade to its Certified
Pre-Owned (CPO) program that will now include an enhanced warranty for all CPO cars sold in the United States
and Canada.
Since August 1, customers who purchase a Certified Pre-Owned Porsche will receive a company backed 2-year or
50,000m / 80,000km (whichever comes first) limited warranty that mirrors the new car limited warranty coverage.
Additionally, for customers who buy cars with a balance of the New Car Limited Warranty Coverage, this remaining
balance will be added to the new Certified Pre-owned Limited Warranty coverage.
Customers will only be responsible for normal wear and tear components such as brake pads, wiper blades and
regularly scheduled maintenance. Twenty-four hour roadside assistance is also included in the pre-owned package.
“This upgrade to the CPO program will add even more value – and peace of mind - for these important customers,
many of whom are just entering the brand; obviously, we want to create a very positive Porsche experience with
these new customers,’” said Kevin Harvey, Porsche Cars North America’s Manager, Pre-owned Operations. “Our goal
is to make the pre-owned experience just as satisfying as the new car one.”
Harvey said the CPO program at Porsche, which is now five years old, is growing in success each year, and this year
he expects record results. North American Porsche dealers sold a total of 6,985 units in calendar year 2007. Sales
are on pace for over 7,500 units in calendar year 2008. In the last five years, Porsche Dealer pre-owned sales
penetration has grown from 16 percent of the total Porsche Pre-owned market to 33 percent. This is largely due to
the on top sales volume the Certified Pre-owned Program has created for the dealer network.
Only the best used Porsches are selected as Certified Pre-Owned Porsches. Every certified used car undergoes a
rigorous 111-point inspection and a detailed reconditioning process by Porsche –trained technicians whose goal is
to bring the car back to new as close as possible.
Porsche Cars North America, based in Atlanta and Porsche Cars Canada Ltd., based in Mississauga, Ont., are the
two separate importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada
respectively. They are each wholly owned, indirect subsidiaries of Dr. Ing.h.c. F. Porsche AG. These two subsidiaries
combined employ approximately 250 people who provide Porsche vehicles, parts, service, marketing and training
for its 201 U.S. and 12 Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.