Porsche Number One!
OWNERS RANK PORSCHE® AS THE TOP AUTOMOTIVE LUXURY BRAND
Porsche 911, Cayman and Boxster Tie for Most Ideal Sports Car in America
ATLANTA, June 30, 2008--- When renowned California-based automotive marketing and
product-consulting firm AutoPacific surveyed over 33,500 new car owners, the full line of
2008 Porsche sports cars topped the field in the Premium Sports Car segment, and
Porsche ranked as the Ideal Premium Brand for 2008 ahead of brands like Jaguar, Buick,
Mercedes-Benz, Audi and Land Rover among others.
“Sweeping the field in the Premium Sports Car segment, owners provided validation that
Porsche really knows their target buyer and understands how to build an ideal vehicle. This
year they cleaned house in the Premium Sports Car segment. Not only did all of the
Premium Sports Cars they produce score in the top three. It was a three-way-tie for first
place, with the 911, Cayman and Boxster all sharing in the glory,” according to AutoPacific.
Porsche’s fourth product line, the Cayenne, finished an impressive second in the
Premium Luxury X-SUV segment.
AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA) results annually to
measure owner desire for change across 15 specific areas related to a vehicle’s ride,
handling, roominess, technology, comfort, and more. Vehicles with the least amount of
desired changes are considered “ideal” vehicles, having met their buyer demands.
Last year, both the Porsche Boxster and Cayman received coveted IVA accolades as
well. In the auto industry these awards are considered the benchmark for clearly measuring
how satisfied new-car owners are with their vehicles.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it
publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts
extensive proprietary research and consulting for auto manufacturers, distributors, marketers and
suppliers worldwide. Its company headquarters and state-of-the-art automotive research facility are in
Tustin, California, with an affiliate office in the Detroit area.
Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, and, Porsche Cars Canada,
Ltd. in Mississauga, Ontario, are the two separate importers of Porsche sports cars and Cayenne
sport utility vehicles for the United States and Canada respectively. They are each wholly owned,
indirect subsidiaries of Dr. Ing.h.c. F. Porsche AG. These two separate subsidiaries combined,
employ approximately 250 people who provide Porsche vehicles, parts, service, marketing and
training for its 200 U.S. and 12 Canadian dealers. They, in turn, provide Porsche owners with best-in-
class service.